Experienced Sales Manager – Cumming

Michael P. Rasmovich
5955 Beaver Ridge Dr.
Cumming, GA  30040
(770) 205-5155
mrstarkick@aol.com

Summary of Qualifications 

Customer oriented professional with over 25 years of success in sales & management positions, operating in diverse fast paced environments, seeks a similar role with a progressive, growth oriented organization in need of the following core competencies:

Broker/Rep Management...Consumer Products.......Business Development
Marketing Analysis............Account Management....Personnel Hiring/Training
Leadership.........................Start Ups.......................Relationship Building  
  
• Excellent communication and interpersonal skills with a history of achieving sales goals through planning, analysis, teamwork and persistence.
• Demonstrated ability to develop key accounts and build strong working relationships with key decision makers.
• Organized, persuasive, creative, analytical, self-motivated and goal oriented.

Professional Experience

Payment Guardian, Inc., Delray Beach, Fl                                                                        2005 – Present
Distributor Sales

Sales pioneer for a security company establishing a line of GPS and payment assurance devices into automotive dealers, finance companies and credit unions dealing in the sub-prime loan market

• Achieved initial success with cold calling by phone and in person.  Introduced and demonstrated products, closed on initial orders and established trust through quick follow up and focusing on customer service.
• Established a multiple dealer base over time and built sales from zero to over $50,000 per month within the first 6 months.
• Developed marketing materials and effective follow up letter for Internet/Direct Mail use by other distributors across the US, improving sales results by over 25% in my territory with similar results from other distributors.

DMD Sports, Inc., Delray Beach, FL              1996 – 2005
President, Owner, Consultant

Main architect of a new company formed to manufacture, distribute and market Star Kick, a superior, patented soccer-training device, worldwide.  Involved in every aspect of the business but exclusively developed the sales plan to gain distribution at retail institutions.

• Identified, hired and managed rep groups nationwide, helping them establish distribution and build their sales base in local markets.  
• Opened over 400 retail accounts in the US, bringing broad recognition to the brand and leading to a licensing agreement with a larger company.
• Developed packaging, marketing materials and sales programs for rep groups, tradeshows and league events.  
• Improved design and graphics.  Reduced manufacturing costs by sourcing and switching manufacturing from Taiwan to China.
• Penetrated direct response markets in Japan, England and QVC US, generating over $2 million dollars in sales through the use of 1 & 2 minute TV commercials.

Vitafort International Corporation, Los Angeles, CA                                1994 – 1996
Sales Consultant

Temporary consulting position to support top management and establish a food broker network throughout the US that would make presentations to all key grocery chains, establish distribution, secure shelf space and ad support for the company's low fat product lines.

• Successfully identified, qualified and hired food brokers in every major market.
• Created effective marketing materials for all low fat products, working directly with the National Sales Manager and food brokers to prepare major presentations.
• Engineered organizational tools to track and analyze each broker’s progress and maximize company sales for each product line.

Duracell, USA, Bethel, CT                                    1980 – 1993
District Sales Manager

Held multiple positions with increased responsibility, managing both sales teams and broker groups.  Personally called on large chain accounts while directing managers and reps, setting objectives, motivating and assisting each toward achieving personal and company goals.  Recruited, hired and trained new reps on an ongoing basis.
 
• Exceeded quota seven of the last ten years.
• Repeatedly recognized for exceptional sales and service.  President Club Member. 
• Managed business development funds in excess of $1 million annually.
• Consolidated two districts into one, reducing salaries & expenses by over $200,000 annually.
• Developed four territory managers & two area managers for promotion.

Education 

Central Michigan University, Mt. Pleasant, MI
Bachelor of Science, Business Administration